As a public relations firm that got its start in content creation, blogging and social media will always be our strong points. This translates into steady traffic for our websites, high engagement from our readers and followers, and oftentimes turning readers into customers.
This year, there were five posts that achieved these three things more successfully than others. Check them out below.
On January 13th 2017, Alexis Chateau PR announced a new addition to the team, a black semi-feral feline by the name of Shadow. Yes, me. The company detailed their search for a replacement, which began after the original Office Cat went missing.
The article brought in three new clients within the week, and continued to draw clients for some months to come. Our readers were not just fascinated by a cat working in-house, but the work I do, and the company’s commitment to ensuring I saw better days than I otherwise would have.
After almost a year of working with the firm, my duties have expanded, and I have since been promoted to head our Indie Author Division: black CATastrophy.
In February of 2016, Managing Director Alexis Chateau, published a blog post covering the inspiring stories of some of the most successful men and women in business and entertainment, today.
All year, we received messages from entrepreneurs who felt inspired by the reminder that many of humbler means than them have made it to high places. In fact, the post has been so popular, we republished it in November.
In the spring of 2017, Pepsi surprised the world with what many called a “tone deaf” ad. Pepsi claimed the ad was supposed to be a shoutout to activist movements for social equality in the United States.
But as one political commentator put it, “Literally, Pepsi just used Kendall Jenner to co-opt the resistance to sell a freakin’ can of soda.”
The ad led to outrage in the media, especially from members of the Black Lives Matter movement, as the ad most closely mirrored their protests at the time.
Our post talked about why the ad was tone deaf, why we can expect to see many more of these from big companies, and what they can do to make it a less likely occurrence.
2. Who We Are
You know you’ve done a good job of engaging your audience, when people move from the blog post, services, and marketing language to try to get to know you.
So we were really flattered to find that our Who We Are page, featuring the entire senior team, was the most visited page on our website. It also beat out almost every blog post, in popularity.
For 2018, we’ll be adding our Junior Editor, Tristan O’Bryan, to the list, as he’s the only member of our 7-member team not currently listed.
To celebrate Mother’s Day earlier this year, we launched a special contest to find one mompreneur to award 8 free hours of our PR work from our firm.
When Roxanna and the rest of the Hoffman Squadron reached out to us, we knew we had a winner. The blog post that resulted from that is the only one that beat out our Who We Are page as the most visited.
Roxanna is the military mom of 7 children, 5 of which make up America’s first military quintuplets. Since her husband is often stationed away from home, it’s up to Roxanna to keep the family together, and manage the brand that earns the family extra income.
We completely rebuilt the family’s website, helped Roxanna picked services to provide based on her qualifications, and gave her some tips for blogging. We’re especially proud of the work we did on their website, and encourage you all to support the family in any way you can.
For 2018, we plan to host a Father’s Day contest, so stay tuned!
2017 has been a rough year, but not one without triumphs. We’ve had great months, and not-so-good ones. And we are so grateful to have weathered it as a team, to build stronger relationships with longtime clients along the way, and to share our journey with our readers.
Thank you so much for the support you’ve shown our company and our blogs for 2017. We look forward to your continued support, and to supporting you in any way we can.
What were your most popular blog posts this year? Why do you think people loved them so much? Tell us all about it in the comments below!
About the Author
Shadow the PR Cat is the Goodwill Ambassador at Alexis Chateau PR, and head of the firm’s indie author division. His job includes tweeting, taking selfies, rolling in catnip, and advocating for animal rights and social equality. Follow his kitty adventures on Twitter as @ShadowThePRcat.