Would you Hire a Cat to Do your PR Work?

Would you hire a PR firm that claimed to have a 4-month old feline on its payroll? That’s the question we asked ourselves exactly one year ago, when we made what would become one of our most strategic hiring decisions yet.

Who is this PR Kitty?

In November of 2016, our Office Cat took an unapproved leave of absence and has yet to find her way back home. Her loss was heavily felt, and inspired us to alter our clientele focus to include more animal rights groups.


To fill the ever-growing void felt by all of us, we hired a new Office Cat named Shadow on December 13, 2016. We watched him transform from a hissing, scratching, feral puss, to an affectionate lap cat.

On January 13, 2017, we published a press release on our website announcing Shadow’s new promotion to Goodwill Ambassador at the firm. We also launched his Twitter and LinkedIn pages, and supervised his very first interview with Godigio.





The After Effect

Less than a day later, a publishing press reached out to us. When we met with the owner to iron out the details of our business contract, she laughed and said, “You know what sold me? It was the cat!”




In the days that followed, our emails were filled with an unprecedented amount of queries. A second client signed on, and we hired two new teammates to help out.

All because we decided to employ a cat do our PR Work.

Shadow’s Role at Alexis Chateau PR

Shadow, even more so than his predecessor, plays an instrumental role at the firm. He patrols the office with tail proud and high, and delivers stress-relief to everyone. 

But more importantly, Shadow the PR Cat helped us prove the two things our brand is most well known for: telling stories, and building credibility.

After all, if we can make a cat credible, what can’t we do? 

His heartwarming story is also an inspiration to all of us who watched it unfold.

Shadow pays this good karma forward, by spending time every day supporting goodwill causes at the firm, ranging from literacy to social equality to animal justice. That, above all else, is his role at Alexis Chateau PR.

What You Can Learn from This

Recently, a marketing specialist complimented our creativity, but advised us to remove our original cat from the story, because she was an unnecessary distraction.

We scoffed at that. Why? Because we know our audience better than to pull such a stunt. We’ve built a reputation on authenticity and openness, not writing marketable scripts.

We hope Shadow teaches you to do the same. Hold on to what makes you and your brand authentic. The millennial market is a tricky one. We can smell fake and click-bait from a mile away, and when we do, we Google the heck out of it, and then we throw it under the bus.



We hope Shadow also reminds companies to have a strong goodwill game plan, even if you don’t have a handsome feline running the department for you. Know what your values are, and actively support them.

In a world where even non-profits are under the microscope for greed and corruption, genuine dedication to a cause can help set you apart from the competition. It also builds your good reputation in the public eye, and that’s one of the most valuable assets you could ever hope to attain.

Alexis Chateau Black

About Shadow the PR Cat

Shadow the PR Cat is the Goodwill Ambassador at Alexis Chateau PRand head of the firm’s indie author division. His job includes tweeting, taking selfies, rolling in catnip, and advocating for animal rights and social equality. Follow his kitty adventures on Twitter as @ShadowThePRcat.

About Alexis Chateau PR

Alexis Chateau PR is an independent public relations agency with its own built-in travel agency. We have a special interest in independent writers and lifestyle brands. From education to entertainment to travel, we’ve worked with clients in all areas of the lifestyle industry since 2006.

9 Comments Add yours

  1. You can tell a lot about people by how they great their animals. Hiring the cat was brilliant!

    Liked by 1 person

    1. Thanks Cynthia! Shadow is definitely a fave on the team! We’re lucky to have him with us…not that he ever lets us forget it. 😂


      1. 😅Shadow sounds like Mollie😅

        Liked by 1 person

      2. Haha, does he? Our travel agent used to have a black cat named Molly as a kid. She says Shadow reminds her, of that kitty too 😄


  2. So happy that you are remembering Smokey! Shadow is a wonderful addition and a huge draw! I also love this description you gave: “The millennial market is a tricky one. We can smell fake and click-bait from a mile away, and when we do, we Google the heck out of it, and then we throw it under the bus.” So very true!!! Thank you for stopping by my site and for the follow. I’ve done the same here, and look forward to reading more!

    Liked by 1 person

    1. Hi Deborah! Shadow is indeed our handsome little addition, but to throw Smokey’s memories out the window as part of a marketing plot would be sacrilege!

      I’m glad you picked up on that millennial line. Too many companies overlook that, and then end up in hot water. I had a potential client, currently dealing with that today. I sent him a not-so-favorable cover of his dealings in the artworld, and he’s still reeling.

      Thanks so much for following. I’m glad you dropped by to return the favor. Happy New year!

      — Alex

      Liked by 1 person

  3. loycer2014 says:

    Yes, cats should be on the payroll and those who claim to dislike (horrors) cats should be banished

    Liked by 1 person

    1. Haha, we approve of this! We’re really happy to have Shadow on-board.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.