When many marketing and PR experts encourage business owners to create content, they talk about awareness. However, the truth is, not everyone can afford to throw time or money at awareness.

Some businesses really do need to focus on PR and marketing strategies that bring money directly into their business. So, here are four quick tips to make it happen when creating website content.

1. Keep It Relevant 

What do you think are some of the queries people will look for that could take them to your website? A good starting point is your WordPress Stats or your Google Analytics dashboard. Either of these will provide information on the keywords that already take visitors to your site.

Once you figure out the keywords you already rank for organically, write articles or create web pages that provide solutions to these queries. For example, on my personal blog, the queries that most often bring people to my page are related to Jamaica. I have now built up an entire category dedicated to Jamaica alone.

2. Delay the Sales Pitch

When people are looking for answers to pressing questions, constantly selling your products and services may turn them off. No matter how amazing that product or service is, you need to tone down that desire to shout it from the roof tops. Resist the urge to make your sales copy look like sales copy.

Instead, work it into the body via internal links and then save the blatant call to action for that final paragraph. By then, you should have already won their trust, making them more likely to check out what you have to offer. As Inc. points out, if you have to resort to a hard sell, it’s probably because your product is not a good fit for that customer.

3. Include Graphics 

Studies show that readers are more likely to click on links with images. In fact, Fast Company adds that people are most likely to remember content that included images and audiovisuals. You may not have this option in Google search results, but you will on social media pages.

Popular science magazine, Scientific American, also reports that viewers tend to find colorful images more eye-catching and memorable than black and white ones. In addition to this, people tend to be more drawn to photos with humans rather than objects, no matter how artistic you think that shot of your brand-new limited-edition product looks by itself.

4. Hire Professionals 

Writing a blog post requires half part skill and another half part of passion. The truth is that most business owners have more of the latter than the former. Everyone can write, but not everyone can write well.

To ensure you hit the mark every time, rely on the professionals with the skills you need so you can focus on what you do best. We love focusing on what we love for a living. Shouldn’t you enjoy the same luxury?

About the Author

Alexis Chateau is the Founder and Managing Director at Alexis Chateau PR. She is an activist, writer, and explorer. Follow her stories of trial and triumph at www.alexischateau.com.