Our Humble Beginnings

The brand Alexis Chateau was born in 2003 when our founder first chose the pen name for self-publishing novels in Jamaica, with her friend, Alyssa Williams. Chateau did the writing, while Williams assisted with the visuals and general creative direction.

Following this successful amateur stint in writing, Alexis Chateau then went on to study liberal arts in college. Meanwhile, Williams went on to study graphic design and dabbled in fashion.

In Chateau’s first semester of college, her communications lecturer suggested she freelance her writing, editing, and tutoring services to help pay for college. Within a month, Chateau had doubled her income.

She continued to use freelancing to help pay for her two degrees, until graduating in 2012. Alongside her liberal arts degree, Chateau obtained a first-class bachelor’s in business. During this time, Chateau primarily worked with clients in communications and health care.

Branching into Digital PR

In 2013, Chateau’s social media pages caught the attention of a local inventor in the green energy field. He hired her to:

Manage his social media accounts
Serve as a liaison between himself and the media
Assist with business plans
Conduct research
Formulate budgets
Write government proposals

He was her primary and most high-profile client from 2013 to 2015.

Diving into Goodwill

In 2014, Chateau volunteered at a local animal shelter, Montego Bay Animal Haven. Along with handling the real grit and grime of cleaning cages and caring for the animals, Chateau also helped to recruit volunteers for the cause, spread the word about fundraising events, and encouraged family and friends to #AdoptDontShop.

We remained strong advocates for animal welfare and hired a cat as part of our communications team.

Going International

In 2015, with nearly a decade’s worth of writing and public relations experience under her belt, Chateau quit her corporate job in payroll to travel and work as a content strategist. The family worked hard to create Alexis Chateau PR and build it from the ground up.

Chateau became the face of the company while her family assisted with operations management, on-site expansions, payroll, and other admin tasks. During this time, she often called on the assistance of Johnson Sainvil, Alyssa Williams, Tristan O’Bryan, and Ma-Ken Property Management.

Changing Gears in the Pandemic

In 2020, the pandemic prompted the company to shift its business focus. COVID-19 led to the shuttering of several lifestyle, entertainment, and travel companies. We watched our business dip by 90% in just three weeks. Thankfully, Chateau had expertise in more technical areas that allowed her to become a mainstay for our legal, tech, and corporate clients.

We not only recovered at the end of those three weeks.

We grew!

Our team went fully remote and we supported Chateau as she bought a Keystone RV and took off across North America with our adventure cat. At the company’s request, she served as a brand ambassador from 2022 until she retired the RV in 2024.

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During this time, we also worked with other outdoor and adventure brands through Chateau, such as:

Goal Zero
RV Water Filter Store
General Motors
Recreation Vehicle Industry Association (RVIA)

Shifting in the AI Revolution

After three years of success in our new niches, the AI Revolution compelled us to change course again. Bots quickly took over writing contracts we previously held. We monitored the market and realized it was time to retrain. Chateau volunteered to go back to school and we paid for her Master of Science in IT Management.

In September 2023—a mere month into this degree—a contract recruiter on Google’s Project Magi directly reached out to Chateau. She passed the contract onto ACPR and has been working through us as an AI moderator on Google’s LLMs. Since then, our clientele has primarily been in technical communications.

Chateau completed her two-year master’s degree in 11 months with honors—all while working full-time on Google’s Project and assisting with other technical communications assignments. She’s now in the process of moving to Spain and has applied to a PhD program there in AI ethics.